Jacobs Cronat Gold is the finest quality coffee with the superior Jacobs taste in an instant. You will discover that it's the closest to fresh brewed coffee you can possibly get. Smoother and more mild than Jacobs Krönung Instant coffee. The special taste and aroma of Jacobs coffee brand today carries the inspiration of its creator Johann Jacobs. He opened a coffee and tea shop in Bremen, Germany, in 1895. There, he began roasting his own coffee, enabling him to treat each variety according to its character and the structure of the beans, thus giving my coffee its own special taste.